A brand is so much more than just your logo and tagline. Your brand is the PROMISE of an EXPERIENCE your clients/customers receive when they work with you in your business. It is expressed through all your business marketing and interactions.
Your business brand is the opportunity to create:
Noted psychologist Carl Jung theorized that humans use symbolism to more easily understand complex concepts. He categorized the human pathways to greater understanding that exhibit similar personality traits and he called them archetypes.
Archetypes are universal, mythic characters that everyone can relate to because they symbolize our core human desires and they evoke deep emotions. Some examples of archetypes include the Hero, the Ruler, the Jester and the Sage.
It is not a coincidence that archetypes show up throughout history, stories and pop culture. Our brains are wired to organize ideas by grouping similar things together, and deep down we want to connect with people, not necessarily products or services. Identifying and expressing your own archetype through your business brand can create a strong connection with people, who then understand your brand and like and trust it, which leads to sales.
There’s a unique part of you that many women business owners mistakenly believe they have to hold back. You’ll discover your Brand Archetypes, which unlocks the powerful, instantly recognizable presence within you that’s a client-attraction and opportunity magnet.
Once you take our assessment and Discover your Brand Archetypes, you will find it perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand that you can instantly use to launch this exciting new direction in your business.
This is a powerful business tool for every business woman who struggles to stand out in an overcrowded field. The proprietary Branding With Archetypes® system ensures that your brand is a deeply emotional experience for others and a highly authentic experience for you. It makes your marketing easy, simple and FUN because you’ll be clearly communicating who you are and what you’re about to your audience.
With our powerfully designed VIP workshops
You will receive a set of full-color Branding With Archetype® Cards that beautifully illustrate each archetype’s unique features, including: Their spiritual contact, essence, brand soul characteristic, strengths, challenges, brand examples, description of their clients, and a list of branding words for marketing.
Even if you already have a brand you’re happy with, Branding With Archetypes® will illuminate clarity and messaging that can dramatically boost your sales, client/customer leads and the quality of those leads.