Aligning Your Brand with Your
Passion & Purpose

Discover Your Brand Archetypes
Free Assessment 

What is Branding?

A brand is so much more than just your logo and tagline.  Your brand is the PROMISE of an EXPERIENCE your clients/customers receive when they work with you in your business. It is expressed through all your business marketing and interactions.

Your business brand is the opportunity to create:

  • Meaningful and thought-provoking connection with your clients/customers
  • Focus, intention and energy for you in building and growing your business

What are Archetypes?

Noted psychologist Carl Jung theorized that humans use symbolism to more easily understand complex concepts. He categorized the human pathways to greater understanding that exhibit similar personality traits and he called them archetypes. 

Archetypes are universal, mythic characters that everyone can relate to because they symbolize our core human desires and they evoke deep emotions.  Some examples of archetypes include the Hero, the Ruler, the Jester and the Sage. 

It is not a coincidence that archetypes show up throughout history, stories and pop culture.  Our brains are wired to organize ideas by grouping similar things together, and deep down we want to connect with people, not necessarily products or services. Identifying and expressing your own archetype through your business brand can create a strong connection with people, who then understand your brand and like and trust it, which leads to sales.

Ignite Your Brand's Brilliance!

There’s a unique part of you that many women business owners mistakenly believe they have to hold back. You’ll discover your Brand Archetypes, which unlocks the powerful, instantly recognizable presence within you that’s a client-attraction and opportunity magnet.

Once you take our assessment and Discover your Brand Archetypes, you will find it perfectly captures your spirit, personality and passion, transforming YOU into an authentic brand that you can instantly use to launch this exciting new direction in your business.

Branding with Archetypes
  • Confidently choose your website design and images, write attention-getting emails, sales copy and marketing material (even if you're not a writer!)
  • Identify your unique brilliance and use it as a powerful catalyst for focusing your gifts and talents on your most profitable actions.
  • Create an authentic, money-making brand that instantly conveys what you are truly about and the value you offer through your business.

This is a powerful business tool for every business woman who struggles to stand out in an overcrowded field. The proprietary Branding With Archetypes® system ensures that your brand is a deeply emotional experience for others and a highly authentic experience for you.  It makes your marketing easy, simple and FUN because you’ll be clearly communicating who you are and what you’re about to your audience.    

Discover Your Brand Archetypes
Free Assessment 

Unlock a Powerful Catalyst for Your Business & Profits

With our powerfully designed VIP workshops

Experience your renewed passion for your business and your future

Clear alignment with your purpose in your life and expressed through your business

Bring your strengths and personal values into your business through strategic marketing, offerings and service to others

In the Half-Day VIP Workshop You'll Discover...

  • The Branding with Archetypes® Assessment to identify your Signature Archetype and your Influencing Archetype, and what they mean specifically for you in your business.
  • Creating your ‘Unique Brilliance’
  • Creating what you are a ‘Stand For’ in your business
  • Creating what you are an ‘Expert in/at’ in your business
  • Making your ‘Brand Promise’
  • Creating your Marketing Touch Points

You will receive a set of full-color Branding With Archetype® Cards that beautifully illustrate each archetype’s unique features, including: Their spiritual contact, essence, brand soul characteristic, strengths, challenges, brand examples, description of their clients, and a list of branding words for marketing. 

In addition to all this, our Full Day VIP Workshop levels-up your brand creation even more, and you will further accomplish…

  • Creating your ‘Brand Brilliance Values’
  • Creating your ‘Brand Soul Client Experience’
  • Add personality to the ‘Soul of Your Brand’
  • Deepening into your Marketing Touch Points - to add to your Marketing Action Plan

Even if you already have a brand you’re happy with, Branding With Archetypes® will illuminate clarity and messaging that can dramatically boost your sales, client/customer leads and the quality of those leads.

You’ll also discover how to…

  • Ignite your business purpose, defining the essence at the core of your brand and business
  • Illuminate your business’ irresistible points of difference, and how you stand out
  • Craft an elevator pitch that enables your unique value propositions to shine
  • Create impactful, authentic marketing that easily creates consistent results
  • Update your marketing actions that spread your messages like wildfire

Join the VIP Waitlist

Branding With Archetypes®
VIP Full-Day

There's no obligation to hold your seat!

Join the Full-Day Waitlist

Branding With Archetypes®
VIP Half-Day

There's no obligation to hold your seat!

To learn more, let’s have a conversation so you can get all of your questions answered. Schedule a 30-minute call with Mindy

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